Scaling the CRM


CRM Expert Training Tailored for Small Businesses

Ready to take your CRM to the next level?

Struggling to manage increased data volume, complex customer journeys, or expanding teams? We provide the strategies to scale effectively. This training ensures your CRM scales with your business, enhancing customer experience and operational efficiency. Our final part of the three-part training is designed to help small to medium-sized enterprises (SMEs) expand and optimize their CRM usage as their business grows.

What You’ll Get:


  • Interactive Workshops: Hands-on sessions for practical learning and collaboration

  • Surveys and Feedback: Engage all stakeholders to ensure the CRM meets everyone's needs

  • Metrics and Evaluations: Use comprehensive tools to evaluate CRM vendors and track your decision-making process

What You'll Learn:


  • Enhancing CRM capabilities with advanced features and integrations

  • Optimizing customer journeys and marketing funnels for each growth stage

  • Leveraging data for strategic decision making and fostering continuous improvement

  • Workshops for Advanced Features: Hands-on sessions to explore advanced CRM functionalities

  • Gather insights to refine CRM usage and strategy

  • Metrics for Scalability: Tools to measure CRM performance and growth impact

Why This Training Matters

Companies with a data-driven approach to CRM are 23 times more likely to acquire customers and 19 times more likely to be profitable

Sales teams that use CRMs see their productivity increase by

34% on average

Businesses using CRM systems can boost sales by

up to 29%

This training is designed for SMEs who are prepared to elevate their business

  • It’s for business owners and key stakeholders that wants to align CRM choice with business goals

  • It’s for sales and marketing strategists that wants to take lead acquisition to the next level

  • It’s for IT and operations managers that wants to build seamless operational system

  • Multiple Participants: Involving diverse roles ensures the CRM meets the needs of all departments

Meet Your Instructor

Our founder, Alexandra, is a former academic trained in Digital Transformation at Yale, will guide you through every step of the CRM training. Alexandra is:

  • A certified advisor of the Canada Digital Adoption Program

  • One of the mentor & facilitator in StartUp Here Toronto

  • Alexandra was a facilitator in Faculty of Arts Humanities 101 in the University of British Columbia

Module Details

Module 1: Scaling Strategy Development

  • Defining Scalability Goals: Short-Term and Long-Term

  • Assessing CRM Scalability Features

  • Creating a Scalability Roadmap

  • Scaling Lead Acquisition and Marketing Funnels

Module 2: Enhancing CRM Capabilities

  • Advanced Features: AI, Analytics, and Automation

  • Expanding Functionality: Add-Ons and Plugins

  • Integration with New Tools and Systems

Module 3: Team Expansion and Training

  • Scaling Team Roles: New Responsibilities and Positions

  • Advanced Training Programs: Specialized Skills

  • Maintaining Culture and Engagement During Growth

  • Enhancing Team Workflows for Scalability

Module 4: Data Management at Scale

  • Handling Increased Data Volume: Best Practices

  • Advanced Data Analytics: Insights and Decision-Making

  • Ensuring Data Security and Compliance

Module 5: Customer Journey Optimization

  • Enhancing Customer Acquisition: Lead Generation Tactics

  • Improving Customer Consideration: Targeted Marketing

  • Streamlining Purchase Process: Reducing Friction

  • Optimizing Marketing Funnels for Each Stage

Module 6: Delivery and Fulfillment at Scale

  • Managing Increased Order Volume: Automation and Efficiency

  • Ensuring Quality Control: Maintaining Standards

  • Expanding Delivery Options: Meeting Customer Expectations

Module 7: Building Customer Loyalty

  • Implementing Loyalty Programs: Incentives and Rewards

  • Personalized Customer Interactions: Using CRM Data

  • Measuring Customer Satisfaction and Loyalty: Metrics and Tools

Module 8: Continuous Improvement and Innovation

  • Staying Ahead of Trends: Industry Developments

  • Encouraging Innovation: Team Contributions and Ideas

  • Periodic Review and Updates: Keeping the CRM Relevant

  • Leveraging Data for Strategic Decision Making

What Our Clients Say About Alexandra

Future-proof your CRM strategy!

FAQs

    • It’s for business owners and key stakeholders that wants to align CRM choice with business goals

    • It’s for sales and marketing strategists that wants to take lead acquisition to the next level

    • It’s for IT and operations managers that wants to build seamless operational system

    • Multiple Participants: Involving diverse roles ensures the CRM meets the needs of all departments

  • Yes! You can engage with the instructor and the team at Coach House Marketing at any point during the course for questions or clarifications. Our experts are here to support you and ensure your success.

  • Please click the button above to get the information regarding the price :)

Explore Other Trainings

Unlock the Power of The Right CRM

  • How to assess your business needs 

  • Budgeting effectively to get the best value for your investment

  • Evaluating CRM options with a focus on lead acquisition, sales forecasting, and marketing funnels

  • Integrating team workflows and customer personas into your CRM strategy
    Metrics to Evaluate Vendors: Learn how to objectively compare CRM vendors

Implement and Seamlessly Integrate Your CRM

  • Effective project planning and management for CRM implementation
    Strategies for successful data migration and ensuring data integrity

  • Customizing your CRM to fit your business needs, including marketing funnels and sales pipelines

  • Training your team for full adoption and leveraging CRM for data-based decision making

  • Interactive sessions to tailor the CRM to your needs

  • Collect feedback to refine the CRM implementation process

  • Metrics to Monitor Progress: Track implementation success and identify areas for improvement

Get in touch to discuss your workshop needs.

We can customize our training to the level and depth your organization needs. Let’s talk!